Community Voices, distinct views

 

Dallas Morning News

 

 

 

 

 

As a journalist and marketer I was shocked. I didn’t expect to receive this email from the Dallas Morning News in mid-February:

Congratulations, you have been selected for the Dallas Morning News Community Voices Class of 2018. I’m thrilled about this year’s class, a group of particularly strong writers and thinkers.

The note came from Assistant Editorial Editor Elizabeth Souder. I was among a group of 24 writers named to the Community Voices Class of 2018 based on a sample op-ed submitted at the end of 2017 (it was about my personal health care journey) along with my biography. As a Voices columnist, I can submit articles which will be reviewed by staff for possible inclusion in the paper.

Our group has already convened once to meet one another and pitch op-ed ideas. A diverse group of individuals with compelling stories and experiences to share, I look forward to learning more from these new associates in upcoming meetings.

Thank you, Dallas Morning News.

How to create compelling content

Levi reads

I’m a writer and speaker always on the lookout for great ideas to improve my skills. Today was a splendid day for inspiration.

I read an awesome blog post from Sonia Simone, co-founder and chief content officer of Copyblogger Media, “What to Look for in a Professional Content Writer.” She clearly distilled the most important characteristics of a content professional, suggesting an organization should search for a writer with the creativity, insights and confidence to drive business.

Look for a writer whose work is interesting, funny, smart, perceptive, and convincing. Look for someone whose writing you just like to read.

Some have it and some don’t. Insist on hiring the one who does.

Also, a savvy content specialist must be able to connect with various audiences, tailoring copy strategically to grab attention and keep it. One size doesn’t fit all.

This post – all of it – is well worth reading.

Thanks, Sonia. Thank you, Copyblogger. I love writing and learning.