Who is your audience?

Audience analysis
The speaker-audience connection.

My friend, fellow communicator and screenwriter Jim Ramsbottom recently asked me to share some insights on public speaking and audience analysis as a guest on his podcast. Check out our conversation.

Listen to the interview.

Thank you, Jim!

 

Be kind. All the time.

Sarah's stuff returns

 

 

 

 

 

 

 

Kindness isn’t something you should “do” occasionally.

Seth Godin, a creative, thoughtful blogger and entrepreneur, reminds us about kindness on his blog:

 One theory says that if you treat people well, you’re more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.

Speaking of kindness, my friend Sarah’s home was recently burglarized, and the following day, some of her most prized possessions were returned in a bag on her doorstep with a note of apology from (apparently) the thief. Kindness and conscience.

 

 

 

 

 

New business meets marketers’ graphic design needs

Made in Canva 2 As a marketer, writer, blogger, editor, speaker and teacher, I was delighted to recently discover Canva, an easy-to-use tool for graphic design. Launched just last year, Melanie Perkins, Canva’s CEO and co-founder, provides some interesting insights on getting Canva off the ground. Innovator and entrepreneur Guy Kawasaki is Canva’s chief evangelist.

The Container Store+Marriott = tidy marketing collaboration

Marriott International The Container Store Hotel Closet

TownePlace Suites by Marriott are now installing The Container Store’s elfa closet systems into all their new and renovated hotels. And when a Marriott guest leaves, they’ll be eligible to receive free shipping on the closet systems for their own home. Clever relationship! 

The Container Store teams up with Marriott to offer guests organized stays – Dallas Business Journal