How to write copy that sells

Simple copy final

Regardless of your profession, there’s always something new to learn, or a skill to refresh, related to your craft.

As a writer, today I became totally immersed in a Copyblogger post I read from Aaron Orendorff, “6 Steps for Writing Simple Copy That Sells.” Brevity is no longer a luxury, he suggests, and offers several valuable tips to writers.

Two points especially hit home for me:

  • Have only one goal (seriously: just one).
  • Only have one audience.

Simplicity and clarity lead to trust.

Following Aaron’s advice, I’ll be brief:  keep it simple, keep it clear, and your copy will drive measurable results.

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