How to create compelling content

Levi reads

I’m a writer and speaker always on the lookout for great ideas to improve my skills. Today was a splendid day for inspiration.

I read an awesome blog post from Sonia Simone, co-founder and chief content officer of Copyblogger Media, “What to Look for in a Professional Content Writer.” She clearly distilled the most important characteristics of a content professional, suggesting an organization should search for a writer with the creativity, insights and confidence to drive business.

Look for a writer whose work is interesting, funny, smart, perceptive, and convincing. Look for someone whose writing you just like to read.

Some have it and some don’t. Insist on hiring the one who does.

Also, a savvy content specialist must be able to connect with various audiences, tailoring copy strategically to grab attention and keep it. One size doesn’t fit all.

This post – all of it – is well worth reading.

Thanks, Sonia. Thank you, Copyblogger. I love writing and learning.

Be kind. All the time.

Sarah's stuff returns








Kindness isn’t something you should “do” occasionally.

Seth Godin, a creative, thoughtful blogger and entrepreneur, reminds us about kindness on his blog:

 One theory says that if you treat people well, you’re more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.

Speaking of kindness, my friend Sarah’s home was recently burglarized, and the following day, some of her most prized possessions were returned in a bag on her doorstep with a note of apology from (apparently) the thief. Kindness and conscience.