Resume

PHYLLIS A. DUGGAN

501 HOUSTON STREET, #102E, WAXAHACHIE, TX 75165
(214) 693-7003
rustypal@msn.com

Portfolio/samples: LinkedIn, Prezi

SUMMARY

Innovative, results-oriented communications professional with extensive experience in marketing and public relations. Award-winning writer with experience in online and traditional marketing channels. Proven ability to create and launch plans and campaigns that deliver revenue and profit within highly competitive markets. Strategic perspective in developing communication tools to meet organizational goals. Skilled in media relations and market research. University professor teaching public relations and speech communication classes. Problem solver and speaker who coaches executives to deliver compelling presentations, bridges gaps of understanding, clarifies and reinforces an organization’s values, and consistently exceeds expectations.


EXPERIENCE

Consultant/freelancer, Waxahachie, Texas
Content Writer and Marketing Communications Specialist, April 2013 – present
Help clients drive business through content marketing and SEO, copywriting and editing, and integrated marketing communications and brand messaging services.

Navarro College, Corsicana, Texas
Adjunct Professor, September 2011 – May 2013
Taught public speaking courses. Content included audience analysis, outlining, message development, delivery and effective use of visual aids.

Tarrant County College, Southeast Campus, Arlington, Texas
Adjunct Professor, August 2010 – May 2013
Taught public speaking courses. Content included audience analysis, outlining, message development, delivery and effective use of visual aids.

Texas Health Resources, Arlington, Texas
Senior Communications Specialist, January 2008 – May 2011
Managed and supported communications efforts directed to internal stakeholders (employees, physicians, volunteers) for Texas Health Harris Methodist and Presbyterian hospitals in the DFW Metroplex and surrounding areas. Wrote and edited copy for e-newsletters and intranet; developed communications plans for systemwide initiatives.

Phyllis Duggan Consulting, Dallas, Texas
Owner, President, June 2007 – January 2008
Provided comprehensive communications consulting services to clients.

University of Texas at Arlington, Arlington, Texas
Adjunct Professor, August 2007 – May 2008
Taught Introduction to Public Relations class.

Phoenix Health Systems, Richardson, Texas
Vice President of Marketing, November 2006 – June 2007
Directed marketing initiatives for Phoenix, a company providing information technology solutions to health care clients, including outsourcing, strategic consulting and revenue cycle management services. Responsible for branding efforts, internal and external messaging, public and media relations, research and development of sales collateral. Collaborated with senior team members in sales strategy development to drive business.

Phyllis Duggan Consulting, Richardson, Texas
Owner, President, March 2005 – November 2006
Provided communications, marketing and public relations consulting services to clients. Services included development of marketing and communications plans, writing and editing, and project management. Diverse engagements included qualitative research projects, design and implementation of customer service training programs, issues management and advocacy writing.

Baylor Medical Center at Garland, Garland, Texas
Director of Marketing, 1997 – March 2005
Planned and directed marketing activities for Baylor Medical Center at Garland, a 250-bed acute care facility serving a population of 230,000 in northeast Dallas County. Part of not-for-profit Baylor Health Care System. Managed five professionals, including community relations and physician relations staff members, and managed a budget of $1,250,000. Developed marketing plans for the hospital and service-line specific plans. Directed employee communication efforts; assisted physicians in referral development. Managed qualitative and quantitative research efforts for the hospital.
• Shared consumer focus group results with hospital leaders and architects. Recommendations incorporated into planning of new patient pavilion opened in August 2004.
• Initiated and led a service excellence program to increase patient satisfaction scores. “Willingness to recommend” and “Overall satisfaction” scores increased by approximately five percent.
• Opened and promoted a $23,000,000 patient pavilion, digestive disease center, women’s center, breast imaging center and pain management center.
• Assisted and supported the hospital’s Foundation in planning a capital campaign in 2002. The employee campaign was Baylor Health Care System’s most successful employee fundraising effort.
• Developed biweekly employee newsletter. Planned quarterly employee Town Hall meetings; worked with hospital administrators on message alignment with business objectives.
• Developed a plan to more effectively reach newcomers in primary and secondary markets by extending distribution of the hospital’s consumer magazine, additional direct mail communication and website promotion.
• Received “Partner in Spiritual Care” award from BHCS Department of Pastoral Care and Counseling for development of an informational booklet on Baylor Garland’s new Hartman Chapel, 2004.
• Awarded first place for Baylor Garland annual report by “Profiles in Hospital Marketing,” 2000.

VHA Inc., Irving, Texas
Senior Communications Specialist, 1996 – 1997
VHA is a national alliance of not-for-profit hospitals. Advised business units concerning marketing communications solutions to meet their business goals. Worked with community health improvement and satellite network units as clients. Managed freelance writers; wrote and edited marketing communications materials, including brochures and audiovisual presentations. Served as team leader/project manager for in-house advertising agency team.

Phyllis Duggan Consulting, Irving, Texas
Owner, President, 1992 – 1996
Sole proprietor of a business providing writing, editing, project management, and marketing and public relations consulting services. Wrote communication plans, reports, and marketing and promotional copy for various clients. Planned and wrote program implementation guides for hospitals’ community health improvement efforts, working with a client representing not-for-profit health care organizations nationwide. Designed and conducted speaker, customer relations and sales training programs.
• Honored by the Dallas Advertising League with award for writing efforts.
• Received Healthcare Advertising Report Award of Merit for total public relations campaign: Prostate Health.

EDUCATION

Master of Arts, Speech Communication, University of Arizona, Tucson, Arizona.
Assistant Debate Coach; Graduate Teaching Assistant.

Bachelor of Arts, Communication, University of Texas at Arlington, Arlington, Texas.

LANGUAGE
Spanish

PERSONAL
Volunteer: United Way, American Heart Association, Susan G. Komen Breast Cancer Foundation, Canine Companions for Independence

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