Katie’s spotted delivery goes live

Katie and baby

I had checked in on mom-to-be a couple of times the previous week but had no idea I would witness the birth first-hand, in real time. Welcome, baby!

After about an hour of labor, Katie welcomed a new little one into the world. But this newborn wasn’t so little. Katie the giraffe gave birth to her calf on Friday, April 10 just before 6 p.m. CT at the Dallas Zoo. It’s a girl!

The event was streamed live online from the Zoo by Animal Planet. Eight different cameras continue to capture Katie, baby, and happenings live at indoor facilities for giraffes at the Dallas Zoo’s Giants of the Savanna habitat, including the maternity stall. Visit the live feed for updates and a daily dose of cuteness.

Besides the birth event itself, I’ve been thinking about all the preparation it must have taken to turn this event into reality, specifically communications planning.

Some considerations for organizations and communicators:

  • Do you have a communications plan in place with processes and protocols? How will you handle media inquiries?
  • Do you have a spokesperson? What about a crisis communications plan?
  • Leverage channels to communicate. Don’t depend on the news media alone to get out your message. Consider the use of social media such as Twitter and Facebook, as the Dallas Zoo has done.

Nice to meet you, baby. If you’d like to vote on a name for Katie’s new calf, you have until Thursday, April 23.

Photo courtesy of the Dallas Zoo

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