Regardless of your profession, there’s always something new to learn, or a skill to refresh, related to your craft.
As a writer, today I became totally immersed in a Copyblogger post I read from Aaron Orendorff, “6 Steps for Writing Simple Copy That Sells.” Brevity is no longer a luxury, he suggests, and offers several valuable tips to writers.
Two points especially hit home for me:
- Have only one goal (seriously: just one).
- Only have one audience.
Simplicity and clarity lead to trust.
Following Aaron’s advice, I’ll be brief: keep it simple, keep it clear, and your copy will drive measurable results.