Communication 101 – it’s all about the audience

Through years of teaching and advising managers on effective communication strategies and techniques, one of the things I’ve noticed consistently has been the lack of awareness of audience/s. A speaker (or writer) wants to “communicate” something to achieve a desired result – for instance, they’re trying to persuade listeners to donate money to a cause.

However, the speaker seems to have little regard for the audience. Who are they? Why are they there? 

It’s not enough for a communicator to have a strong desire to posit his/her point of view without thinking about the audience. So often we are “me-focused” when it comes to communication. Do this or that – because it’s what I think, or believe, and that should be enough to persuade you.

Remember, your listeners are saying “What’s in it for me” to themselves as you give your presentation or make your case in writing. 

I’ll blog more in the next few days (watch for Communication 101 – part 2) with recommendations on how to connect to your audience.

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s